Campaign Metrics

How does Vantage assign a campaign goal / objective?

HOW ARE CAMPAIGN OBJECTIVES DETERMINED? Campaign objectives are determined by the audience that is being used. The goal of prospecting campaigns (Attract) is to drive traffic. The goal of retargeting…

Jamie Wilson
Updated 1 year ago by Jamie Wilson

How does the Vantage Optimizer work?

WHAT IS VANTAGE OPTIMIZATION? With Vantage, you are able to easily build one campaign that is published across multiple off-site advertising platforms (Facebook, Instagram, Google, Pinterest, etc.).…

Robert Bignall
Updated 1 year ago by Robert Bignall

What do the numbers on the campaign progress page mean?

Campaign progress metrics

Updated 2 years ago

What is the difference between click orders and view orders?

Clicks vs. views

Updated 2 years ago

How do you track revenue and purchases from campaigns?

Revenue and purchase campaign attribution

Updated 2 years ago