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- Advertising Campaigns Campaign Metrics
General
Account & Settings
Advertising Campaigns
Ad Accounts & Business Managers
Ads, Placements & Copy
Dynamic Product Ads
How do Dynamic Product Ads work?
How does dynamic copy work?
I don't want a certain product to show in my Dynamic Product Ads. Can I remove it?
Is it possible to avoid double attribution by Facebook and Google?
How to use the Campaign Creation Template
Google Display Ads
How to add Videos to a campaign via URL
Audience Network, Messenger and Marketplace Ads
Which ad placements should I run?
I don’t want to run right-side ads. Can I delete them?
Is there a limit to the number of ads I can have in a campaign?
The template copy doesn’t suit my store. Can I change it?
Why are some of my ads turned off?
Building Campaigns
Audiences
Budget
What is the recommended budget based on?
Is there a minimum budget to run a campaign?
Can I change my budget?
Understanding Return on Ad Spend (ROAS)
Campaign Duration
How to set my campaign duration?
When will my campaign start/finish?
Why should I do ongoing vs. fixed-length campaigns?
Can I set the campaign to run in the future?
Images
Video Ads
Campaign Metrics
How does Vantage assign a campaign goal / objective?
How does the Vantage Optimizer work?
What do the numbers on the campaign progress page mean?
What is the difference between click orders and view orders?
How do you track revenue and purchases from campaigns?
Vantage Smart Campaigns
What are Smart Campaigns?
How do I build a Smart Campaign?
What are prospecting and retargeting campaigns?
Can I edit a live campaign?
Setting up your Google Tag Manager
Video Tutorials
Campaign Metrics
How does Vantage assign a campaign goal / objective?
HOW ARE CAMPAIGN OBJECTIVES DETERMINED? Campaign objectives are determined by the audience that is being used. The goal of prospecting campaigns (Attract) is to drive traffic. The goal of retargeting…
How does the Vantage Optimizer work?
WHAT IS VANTAGE OPTIMIZATION? With Vantage, you are able to easily build one campaign that is published across multiple off-site advertising platforms (Facebook, Instagram, Google, Pinterest, etc.).…
What do the numbers on the campaign progress page mean?
Campaign progress metrics
What is the difference between click orders and view orders?
Clicks vs. views
How do you track revenue and purchases from campaigns?
Revenue and purchase campaign attribution