Account & Settings
Ad Accounts & Business Managers
Ads, Placements & Copy
Dynamic Product Ads
How do Dynamic Product Ads work?
How does dynamic copy work?
I don't want a certain product to show in my Dynamic Product Ads. Can I remove it?
Is it possible to avoid double attribution by Facebook and Google?
How to use the Campaign Creation Template
Google Display Ads
How to add Videos to a campaign via URL
Audience Network, Messenger and Marketplace Ads
Which ad placements should I run?
I don’t want to run right-side ads. Can I delete them?
Is there a limit to the number of ads I can have in a campaign?
The template copy doesn’t suit my store. Can I change it?
Why are some of my ads turned off?
What is the recommended budget based on?
Is there a minimum budget to run a campaign?
Can I change my budget?
Understanding Return on Ad Spend (ROAS)
How to set my campaign duration?
When will my campaign start/finish?
Why should I do ongoing vs. fixed-length campaigns?
Can I set the campaign to run in the future?
How does Vantage assign a campaign goal / objective?
How does the Vantage Optimizer work?
What do the numbers on the campaign progress page mean?
What is the difference between click orders and view orders?
How do you track revenue and purchases from campaigns?
Vantage Smart Campaigns
What are Smart Campaigns?
How do I build a Smart Campaign?
What are prospecting and retargeting campaigns?
Can I edit a live campaign?
Setting up your Google Tag Manager
Facebook tracks orders coming from people either clicking the ads or seeing the ads. Both metrics are important, and Facebook combines the two into one metric for a total number of orders.
Click orders occur when a user is shown your ad, clicks on it and converts (this can be a purchase, lead, etc. – whatever your conversion goal is).
View orders occur when a user is shown your ad (an impression), they do not click on it, but they later visit your store and converts. This is why you’ll sometimes see that your number of conversions could even be higher than your number of clicks—people don’t need to click to convert in Facebook’s default reporting.
Please Note: The default attribution setting for store's using Vantage is 28 day for clicks and 7 day for views.