Account & Settings
Ad Accounts & Business Managers
Ads, Placements & Copy
Dynamic Product Ads
How do Dynamic Product Ads work?
How does dynamic copy work?
I don't want a certain product to show in my Dynamic Product Ads. Can I remove it?
Is it possible to avoid double attribution by Facebook and Google?
How to use the Campaign Creation Template
Google Display Ads
How to add Videos to a campaign via URL
Audience Network, Messenger and Marketplace Ads
Which ad placements should I run?
I don’t want to run right-side ads. Can I delete them?
Is there a limit to the number of ads I can have in a campaign?
The template copy doesn’t suit my store. Can I change it?
Why are some of my ads turned off?
What is the recommended budget based on?
Is there a minimum budget to run a campaign?
Can I change my budget?
Understanding Return on Ad Spend (ROAS)
How to set my campaign duration?
When will my campaign start/finish?
Why should I do ongoing vs. fixed-length campaigns?
Can I set the campaign to run in the future?
How does Vantage assign a campaign goal / objective?
How does the Vantage Optimizer work?
What do the numbers on the campaign progress page mean?
What is the difference between click orders and view orders?
How do you track revenue and purchases from campaigns?
Vantage Smart Campaigns
What are Smart Campaigns?
How do I build a Smart Campaign?
What are prospecting and retargeting campaigns?
Can I edit a live campaign?
Setting up your Google Tag Manager
Home Depot CA
Home Depot US
Updated by Jamie Wilson
HOW ARE CAMPAIGN OBJECTIVES DETERMINED?
Campaign objectives are determined by the audience that is being used.
The goal of prospecting campaigns (Attract) is to drive traffic.
The goal of retargeting campaigns (Convert & Re-Engage) is to drive sales.
HOW ARE CAMPAIGNS OPTIMIZED BASED ON THE OBJECTIVE?
The Vantage Optimizer will automatically optimize campaigns based on their objectives.
Prospecting campaigns are optimized based on ad engagement. Ads within a prospecting campaign that generate more clicks will receive a higher percentage of the campaign budget in order to increase the campaign's overall Click-Through-Rate (CTR).
Retargeting campaigns are optimized based on sales generated. Ads within a retargeting campaign that generate more sales will receive a higher percentage of the campaign budget in order to increase the campaign's overall Return On Ad Spend (ROAS).
Looking for more information on how campaign optimization works? Click here: How does the Vantage Optimizer work?
HOW DO I DETERMINE THE OBJECTIVE OF MY CAMPAIGN?
You can identify the type of audience (and therefore it's objective) when selecting the audience in the Vantage Campaign Builder. Each audience will be identified as either:
- Prospecting > Attract (drive traffic)
- Retargeting > Convert (drive sales)
- Retargeting > Re-Engage (drive sales)
Once your campaign is live, you can also identify the objective of the campaign by viewing the campaign list on the Advertising page. The campaign list includes a "Goal" column that will either read "Traffic" or "Sales." Vantage will also highlight the metric associated with the campaign goal in green.
- Traffic: CTR in green
- Sales: ROAS in green