Deployment Notes - 09/19/2023

TABLE OF CONTENTS

1. Updated taxonomy code to "CTS" for campaigns with the Catalog Sales objective
2. Updated the name format for Google ad accounts
3. Updated the import from PIO to include Google Search line items in Vantage
4. Reduced minimum threshold ($20 to $1) for system pausing campaigns
5. New Campaign List Filter - Small Product Groups
6. Added the ability to build Pinterest Static Pin campaigns

DEPLOYMENT NOTES

1. Updated taxonomy code to "CTS" for campaigns with the Catalog Sales objective

The taxonomy code for campaign objective has been updated to "CTS" for any campaign that is leveraging the Catalog Sales objective on Facebook.

Where: Campaign Taxonomy

Impact: This update aligns with THD best practices / taxonomy rules for accurate reporting by campaign objective.

• Dynamic Media
• Digital COE

1. Updated the name format for Google ad accounts

Vantage has updated the naming convention for Google ad accounts to now include a prefix. Google ad account names will now appear as, "G | Retail Media | BEMIS - Home Depot US - [Store ID: 28557]." This update was requested by the Search COE.

Where: Setting Update

Impact: Adding a prefix allows the Search COE to keep better track of the ad accounts.

• Search COE

1. Updated the import from PIO to include Google Search line items in Vantage

Vantage now includes Google Search line items from PIO to support the release of Google Dynamic Search Ads (DSA) in the new Vantage campaign builder. The following line item types will now be included in Vantage:

• RM+ Search Solution (Google)
• Google Text DSA

Where: New Campaign Builder / Plan Campaign Page

Impact: This update was required for THD users to begin launching Google DSA in Vantage.

• Search COE

1. Reduced minimum threshold ($20 to $1) for system pausing campaigns

Vantage implemented several system rules to prevent campaigns from overspending, including automatically pausing campaigns when it approached $20 left in the campaign. Now that there are hard spend caps in the ad platforms that will prevent overspend, Vantage has dropped the minimum threshold to $1.

Where: Setting Update

Impact: This will allow campaigns to spend as close to the campaign budget as possible before being paused. This update will also help increase overall ad spend by avoiding campaigns with around $20 of unspent budget.

• Dynamic Media
• Digital COE
• Search COE

1. New Campaign List Filter - Small Product Groups

A new filter has been added to the "Other Filters" option in the campaign list to flag campaigns that are using a small product group. This filter will provide a list of campaigns that are using a product group with less than 100 products.

Where: Advertising Page

Impact: This filter will help THD users identify campaigns with small product groups that may be negatively impacting campaign pacing or performance. This change will also encourage users to follow THD best practices by using product groups with at least 100 products when possible.

• Dynamic Media
• Digital COE
• Search COE

1. Added the ability to build Pinterest Static Pin campaigns

Vantage now supports Pinterest Static Pin campaigns. THD does not execute Pinterest Static Pin campaigns within Vantage yet. Testing of Pinterest Static Pins will begin in Q4.

Where: New Campaign Builder

Impact: This update allows THD to launch more Pinterest ad types within Vantage when ready.

• Dynamic Media
• Digital COE