Is it possible to avoid double attribution by Facebook and Google?

Robert Bignall Updated by Robert Bignall

When running campaigns on both Google and Facebook, a conversion may be attributed to both campaigns if a customer is shown an ad by both platforms in the same attribution window. This scenario is rare and only a tiny fraction of conversions would typically be double-counted. We are unable to calculate the exact attribution overlap as Google and Facebook do not share data with each other (or Vantage) due to privacy concerns.

How did we do?

How to use the Campaign Creation Template