Is it possible to avoid double attribution by Facebook and Google?

When running campaigns on both Google and Facebook, a conversion may be attributed to both campaigns if a customer is shown an ad by both platforms in the same attribution window. This scenario is rare and only a tiny fraction of conversions would typically be double-counted. We are unable to calculate the exact attribution overlap as Google and Facebook do not share data with each other (or Vantage) due to privacy concerns.


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