Account & Settings
Ads, Placements & Copy
Dynamic Product Ads
How do Dynamic Product Ads work?
How does dynamic copy work?
I don't want a certain product to show in my Dynamic Product Ads. Can I remove it?
Is it possible to avoid double attribution by Facebook and Google?
How to use the Campaign Creation Template
Google Display Ads
How to add Videos to a campaign via URL
Audience Network, Messenger and Marketplace Ads
Which ad placements should I run?
I don’t want to run right-side ads. Can I delete them?
Is there a limit to the number of ads I can have in a campaign?
The template copy doesn’t suit my store. Can I change it?
Why are some of my ads turned off?
What is the recommended budget based on?
Is there a minimum budget to run a campaign?
Can I change my budget?
Understanding Return on Ad Spend (ROAS)
How to set my campaign duration?
When will my campaign start/finish?
Why should I do ongoing vs. fixed-length campaigns?
Can I set the campaign to run in the future?
How the Vantage Optimizer Works
What do the numbers on the campaign progress page mean?
What is the difference between click orders and view orders?
How do you track revenue and purchases from campaigns?
Vantage Smart Campaigns
What are Smart Campaigns?
How do I build a Smart Campaign?
What are prospecting and retargeting campaigns?
Setting up your Google Tag Manager
Step 1: Choose your Audience
First, select your audience from the carousel of options across the top.
Step 2: Choose image and video content
There are 3 options for selecting media for your ads. You may search for product images from your store, upload your own images, or choose videos connected to your Facebook page.
Step 3: Advertise on Facebook and Instagram
After you have selected or uploaded your images, click the channel you want to build ads for. Click 'Facebook' to build Facebook ads. Click 'Instagram' to build Instagram ads. Or click 'All platforms' to create ads for both Facebook and Instagram.
Step 4: Edit Ads
A preview of the ads will be pre-populated with template copy. We suggest writing custom copy that fits your store's brand and products. Edit all of your copy by clicking ‘edit copy’. You can also select individual ads to edit copy.
Step 5: Decide Budget and Duration
There is a recommended budget for each campaign but you can nudge it up or down within limits.
Campaigns set to ongoing will continue from month to month. To run a fixed-length campaign, select an end date. If you would like your campaign to begin at a future date, select a start date.
Step 6: Run
If you are running your first campaign, you will be prompted for your credit card details.