Account & Settings
Ad Accounts & Business Managers
Ads, Placements & Copy
Dynamic Product Ads
How do Dynamic Product Ads work?
How does dynamic copy work?
I don't want a certain product to show in my Dynamic Product Ads. Can I remove it?
Is it possible to avoid double attribution by Facebook and Google?
How to use the Campaign Creation Template
Google Display Ads
How to add Videos to a campaign via URL
Audience Network, Messenger and Marketplace Ads
Which ad placements should I run?
I don’t want to run right-side ads. Can I delete them?
Is there a limit to the number of ads I can have in a campaign?
The template copy doesn’t suit my store. Can I change it?
Why are some of my ads turned off?
What is the recommended budget based on?
Is there a minimum budget to run a campaign?
Can I change my budget?
Understanding Return on Ad Spend (ROAS)
How to set my campaign duration?
When will my campaign start/finish?
Why should I do ongoing vs. fixed-length campaigns?
Can I set the campaign to run in the future?
How does Vantage assign a campaign goal / objective?
How does the Vantage Optimizer work?
What do the numbers on the campaign progress page mean?
What is the difference between click orders and view orders?
How do you track revenue and purchases from campaigns?
Vantage Smart Campaigns
What are Smart Campaigns?
How do I build a Smart Campaign?
What are prospecting and retargeting campaigns?
Can I edit a live campaign?
Setting up your Google Tag Manager
Vantage Smart Campaigns are automated marketing actions based on the key data metrics of your store and benchmarked stores like yours. We create customized audiences of customers and potential customers that have the highest propensity to visit / re-visit/purchase we help you to generate multivariate tests of Instagram and Facebook ads.
There are a number of things that the Vantage system does that you won’t get from others or by doing it on your own. For example:
We temporarily remove customers that actually did purchase (so you’re not wasting money showing ads to people who aren’t likely to purchase).
Vantage Custom Events tracking fixes the double-counting issues around standard event tracking used by Facebook and many of the industry players. Our tracking that ensures that you have a clearer report.
We use predictive analytics and machine learning to optimize out the bad ads and re-allocate the budget to the best ads, best placements, and best channels. We generally optimize the ad campaigns every hour which means that you and your team don’t have to do that. The idea is to let the computers do what they’re good at, and let you focus on the real work, and actually still have optimized campaigns while you sleep, or on the weekend, etc.. Because our platform has the API access, we set it to check in on the campaigns constantly and prune out under performing ads and reallocate the spend as appropriate.
If you’re running Dynamic Product Ads (DPA) on your own, every time you update your product catalog, or pricing, etc., you have to update your Facebook Product Feed. Vantage constantly monitors your product catalog and ensures that your ads are always up-to-date.