What are Smart Campaigns?
Vantage Smart Campaigns are automated marketing actions based on the key data metrics of your store and benchmarked stores like yours. We create customized audiences of customers and potential customers that have the highest propensity to visit / re-visit/purchase we help you to generate multivariate tests of Instagram and Facebook ads.
There are a number of things that the Vantage system does that you won’t get from others or by doing it on your own. For example:
We temporarily remove customers that actually did purchase (so you’re not wasting money showing ads to people who aren’t likely to purchase).
Vantage Custom Events tracking fixes the double-counting issues around standard event tracking used by Facebook and many of the industry players. Our tracking that ensures that you have a clearer report.
We use predictive analytics and machine learning to optimize out the bad ads and re-allocate the budget to the best ads, best placements, and best channels. We generally optimize the ad campaigns every hour which means that you and your team don’t have to do that. The idea is to let the computers do what they’re good at, and let you focus on the real work, and actually still have optimized campaigns while you sleep, or on the weekend, etc.. Because our platform has the API access, we set it to check in on the campaigns constantly and prune out under performing ads and reallocate the spend as appropriate.
If you’re running Dynamic Product Ads (DPA) on your own, every time you update your product catalog, or pricing, etc., you have to update your Facebook Product Feed. Vantage constantly monitors your product catalog and ensures that your ads are always up-to-date.