Account & Settings
Ads, Placements & Copy
Dynamic Product Ads
How do Dynamic Product Ads work?
How does dynamic copy work?
I don't want a certain product to show in my Dynamic Product Ads. Can I remove it?
Is it possible to avoid double attribution by Facebook and Google?
How to use the Campaign Creation Template
Google Display Ads
How to add Videos to a campaign via URL
Audience Network, Messenger and Marketplace Ads
Which ad placements should I run?
I don’t want to run right-side ads. Can I delete them?
Is there a limit to the number of ads I can have in a campaign?
The template copy doesn’t suit my store. Can I change it?
Why are some of my ads turned off?
What is the recommended budget based on?
Is there a minimum budget to run a campaign?
Can I change my budget?
Understanding Return on Ad Spend (ROAS)
How to set my campaign duration?
When will my campaign start/finish?
Why should I do ongoing vs. fixed-length campaigns?
Can I set the campaign to run in the future?
How the Vantage Optimizer Works
What do the numbers on the campaign progress page mean?
What is the difference between click orders and view orders?
How do you track revenue and purchases from campaigns?
Vantage Smart Campaigns
What are Smart Campaigns?
How do I build a Smart Campaign?
What are prospecting and retargeting campaigns?
Setting up your Google Tag Manager
The power of Dynamic product ads is that the ads are custom to the person looking at them, which means less work spent updating ads. But with that is a tradeoff in control over what shows in the ad. If the items have been viewed, they will be shown to that customer. One thing to keep in mind is that this campaign type only targets people who viewed or added items to cart but did not purchase.
The ad creative is pulled directly from your store's product catalogue and right now we do not have a way to restrict what products are shown. Facebook does show the best performing ads at the beginning of the carousel, so if your lesser known products are not getting as much engagement, they will show towards the end of the carousel.