Why should I do ongoing vs. fixed-length campaigns?

When it comes to your marketing efforts it's important to communicate with your customers on an on-going basis, and not solely during peak shopping times.

There are a few reasons for this:

1- During peak times you have to work twice as hard for your share of voice. Expect to put in more effort and more money to see results.

2- Investing time into your social advertising means you've tested a variety of copy and imagery to fine tune your approach. Knowing what works and what doesn't will save you time and money, while expanding reach to your desired customer base.

3- It's not to say that short-term and fixed-length campaigns don't have their place. However, it's important to couple them with ongoing campaigns to ensure a continual source of revenue and keep your brand top of mind.

When you setup ongoing campaigns, you're Investing in the future of your brand and it's continued success. 

How did we do?

When will my campaign start/finish?

Can I set the campaign to run in the future?