Account & Settings
Ad Accounts & Business Managers
Ads, Placements & Copy
Dynamic Product Ads
How do Dynamic Product Ads work?
How does dynamic copy work?
I don't want a certain product to show in my Dynamic Product Ads. Can I remove it?
Is it possible to avoid double attribution by Facebook and Google?
How to use the Campaign Creation Template
Google Display Ads
How to add Videos to a campaign via URL
Audience Network, Messenger and Marketplace Ads
Which ad placements should I run?
I don’t want to run right-side ads. Can I delete them?
Is there a limit to the number of ads I can have in a campaign?
The template copy doesn’t suit my store. Can I change it?
Why are some of my ads turned off?
What is the recommended budget based on?
Is there a minimum budget to run a campaign?
Can I change my budget?
Understanding Return on Ad Spend (ROAS)
How to set my campaign duration?
When will my campaign start/finish?
Why should I do ongoing vs. fixed-length campaigns?
Can I set the campaign to run in the future?
How does Vantage assign a campaign goal / objective?
How does the Vantage Optimizer work?
What do the numbers on the campaign progress page mean?
What is the difference between click orders and view orders?
How do you track revenue and purchases from campaigns?
Vantage Smart Campaigns
What are Smart Campaigns?
How do I build a Smart Campaign?
What are prospecting and retargeting campaigns?
Can I edit a live campaign?
Setting up your Google Tag Manager
When it comes to your marketing efforts it's important to communicate with your customers on an on-going basis, and not solely during peak shopping times.
There are a few reasons for this:
1- During peak times you have to work twice as hard for your share of voice. Expect to put in more effort and more money to see results.
2- Investing time into your social advertising means you've tested a variety of copy and imagery to fine tune your approach. Knowing what works and what doesn't will save you time and money, while expanding reach to your desired customer base.
3- It's not to say that short-term and fixed-length campaigns don't have their place. However, it's important to couple them with ongoing campaigns to ensure a continual source of revenue and keep your brand top of mind.
When you setup ongoing campaigns, you're Investing in the future of your brand and it's continued success.